Roger von Laufenberg

University of St. Andrews, School of Management, UK (PhD Completed December 2020)

Dr. Roger von Laufenberg
Dr. Roger von Laufenberg

2020- Roger von Laufenberg was a PhD research student at the University of St Andrews, School of Management and is funded by the Big Data Surveillance project. He researched the use of Big Data analytics and changes to marketing practices, focussing on how marketing organisations are making sense of Big Data and to what extend ethical, privacy and societal impacts of Big Data are taken into consideration by the organisations. He completed his Masters studies in Sociology at the University of Vienna in Austria, with a research emphasis on Science and Technology Studies, Surveillance and Urban Sociology. He previously worked as a research associate at the Institute for the Sociology of Law and Criminology (IRKS) and as a researcher at the Vienna Centre of Societal Security (VICESSE) where he participated in European and national research projects on Surveillance, Security and Technology as well as Extremism/Radicalisation (for example Increasing Resilience in Surveillance Societies (IRISS) or Evaluation and Certification Schemes for Security Products (CRISP). 

Dr. von Laufenberg was awarded his PhD in December 2020. The title of his dissertation was ‘Postulating Consumers: How Marketers Conceptualise Consumers in the Era of Big Data Analytics’. He was supervised by Kirstie Ball and was examined by Jason Pridmore, Erasmus University and Vicky Ward, University of St Andrews. Roger is now working for the Vienna Centre for Societal Security (VICESSE) as a post-doctoral researcher.

Twitter: @Roger_vonL