consumer

SSC Seminar Series: Jay Handelman, Queen's School of Business

Jay Handelman, Associate Professor and Associate Dean of Research, School of Business, Queen's University

The Multi-Directionality of Surveillance in the Consumer Space

Mac-Corry Hall, Room D411 (Sociology Lounge)

12:30 - 2:00 pm

Consistent with traditional concerns about surveillance, a current trend in Retailing is the analytics of “Big Data” as companies analyze mountains of consumer data in order to track and anticipate the consumer’s...