Amelia Cheston, MA Candidate, Department of Sociology, Queen's University
Consumer surveillance, seen in the social sorting capabilities of loyalty marketing, is gendered. Men and women are targeted in different ways by different marketing schemes, depending on the calculated value of their digital profiles. The Canadian findings from the 2006 Globalization of Personal Data survey are interrogated for a background analysis of gender and loyalty, using supplementary evidence from interviews with loyalty marketing executives.
Everyone welcome!
The Surveillance Studies Centre
c/o David Murakami Wood
Department of Criminology
University of Ottawa
Canada