Loyalty Cards

SSC Seminar Series: Amelia Cheston, Dept of Sociology

Amelia Cheston, MA Candidate, Department of Sociology, Queen's University

The Price of Loyalty: risks and rewards of personal information handling

Mac-Corry Hall, Room D411 (Sociology Lounge)

12:30 - 2:00 pm

Consumer surveillance, seen in the social sorting capabilities of loyalty marketing, is gendered. Men and women are targeted in different ways by different marketing schemes, depending on the calculated value of their digital profiles....

SSC Seminar Series: Sami Coll

Sami Coll
Visiting Research Fellow
Surveillance Studies Centre
Queen’s University

“Consumers Under Surveillance: The Case of Loyalty Cards”

Wednesday, April 20th
12:30pm to 1:30pm
Mackintosh-Corry Hall, Room D411 D405

This presentation will share some of the results of Coll's research on loyalty cards made in Switzerland. Firstly, it will show how much companies are taking advantage of this wealth of data. By challenging...